KeyBank has been the presenting sponsor and involved in curriculum development of the Small Business Development Academy since 2013. The program is designed to teach entrepreneurs how to create and sustain their own business through a series of free workshops presented by experienced professionals. The series educates potential business leaders on various topics such as legal issues, permits/licensing, insurance, taxes, financing, marketing/advertising, and more. These sessions provide entrepreneurs with the necessary tools and knowledge to succeed.
“Small business lending is a core component of KeyBank’s business, and we have a long-standing commitment to supporting small business growth in our communities,” said Debbie Clancy, KeyBank Business Banking Relationship Manager, who serves clients in Norwalk and Fairfield County. “Through our collaborative partnership with the Norwalk Chamber of Commerce, we can offer financial guidance and expertise to start-up business owners, many of whom will become key contributors to our local economy. The Small Business Development Academy provides new business owners with a roadmap to jump-start their business, an opportunity to interact with industry professionals, and most importantly, the ability to ask and receive feedback on issues important to them – all for free.”
The October 2 session will feature guest speaker Jim Cain, President of Cain Management. At 20 years old, Jim saved money from his three jobs and invested in his first business, a Dunkin’ Donuts franchise. Shortly after, Jim and his wife purchased a Dunkin’ Donuts location in Norwalk, which remains one of the highest volume franchises to date. Over 30 years later, that one store has expanded to over 60 locations throughout Connecticut and New York.
In addition to the kickoff session on October 2, additional sessions include:
· October 9: “Having a Plan” - Learn the elements of a realistic and effective business plan
· October 16: “Setting it Up” - Understand the various legal issues and aspects about the formation and continuance of a small business, as well as needed filings, permits and licensing
· October 23: “Getting the Money” - Realize various ways and means of acquiring financing
· October 30: “Planning for a Profit” - Find out the basics of keeping financials, taxes, and insurance
· November 6: “Attracting Customers” - Learn about marketing, advertising, and communications
· November 13: Graduation Reception - Program certificates are presented to graduates
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